How to Run a Giveaway Across Multiple Instagram Posts

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Learn how to combine comments from different Instagram posts, configure entry rules, and select winners from one participant pool with Simpliers.

How to Run a Giveaway Across Multiple Instagram Posts - simpliers blog

What Is an Instagram Giveaway?

An Instagram giveaway is a campaign where users enter by commenting on a post, tagging friends, or completing other specified requirements. At the end of the campaign, one or more winners are randomly selected from the valid entries.


Instagram giveaways are commonly used to increase engagement, reach new audiences, or promote a product or service. You also do not have to limit your giveaway to a single post.


You can combine comments from different posts and select one winner from all participants.


If you shared the same campaign on different dates, used multiple Reels or posts, or organized a collaborative giveaway with other accounts, you can combine all comments into a single giveaway.


The Simpliers multi-post giveaway tool collects comments from different Instagram posts and brings them together in one participant pool. This means you do not need to copy comments manually or select a separate winner for each post.

What Is a Multi-Post Instagram Giveaway?

Running a giveaway across multiple posts means combining comments from different Instagram posts belonging to the same campaign and conducting one giveaway.


For example, a brand may first announce a giveaway with a photo post and later share a Reel to remind its audience about the campaign.

Participants can comment on either post.


When the campaign ends, comments from both posts can be included in the same giveaway.


This method is especially useful for:

  • Promoting the same giveaway through different posts;
  • Collaborations between brands and content creators;
  • Campaigns involving multiple Instagram accounts;
  • Giveaways using photos, Reels, and carousel posts;
  • Long-running giveaways promoted through different content.

How Do You Combine Comments from Multiple Instagram Posts?

Follow the steps below to combine comments from multiple Instagram posts into one giveaway with Simpliers.

1. Define the Entry Rules in Advance

Before publishing your posts, clearly explain how the giveaway will work.


Specify whether commenting on one post is enough to enter or whether each post provides an additional chance to win.


Whenever possible, use the same basic rules across all posts. For example:

  • Tag at least two friends;
  • Include a specific word or hashtag in the comment;
  • Follow the specified accounts;
  • Allow only one entry per user;
  • Count every valid comment as a separate entry.

Using clear and consistent rules across all posts makes it easier to review entries when the giveaway ends.

2. Copy the Links to Your Posts

Open each Instagram post you want to include in the giveaway and select “Copy link.”


You can include photos, videos, Reels, and carousel posts. However, each image in a carousel is not considered a separate post. You only need to add the carousel post link once.


Remember that the posts must belong to public accounts and have comments enabled.


💡 Comments from private accounts or posts that are no longer available cannot be added to the giveaway tool.

3. Add the First Post to Simpliers

Open the Simpliers multi-post giveaway tool and paste the link to the first Instagram post into the relevant field.


Once the link has been validated, make sure the correct post has been loaded. This check helps prevent a different post with a similar image or campaign from being added by mistake.

4. Add the Other Posts

Click the “Add New Post” button below the first link. Then add the links to the other Instagram posts you want to include, one by one.


The posts can belong to the same Instagram account or different public accounts. This feature is especially useful for collecting all entries from campaigns organized by brands and content creators in one place.

5. Configure the Giveaway Rules

After adding the posts, define the rules that will be applied during the giveaway. With Simpliers, you can configure:

  • The number of winners and alternate winners;
  • The minimum number of mentions required per comment;
  • A required word, phrase, or hashtag;
  • Whether each user should be counted only once;
  • Whether identical comments should be counted only once;
  • The maximum number of valid entries per user.

The settings you select should match the rules previously announced in your Instagram posts. Adding a requirement that was not disclosed to participants may reduce trust in the campaign.

6. Wait for the Comments to Be Collected

Simpliers collects the comments from the posts you added and identifies valid entries according to your selected rules.


It is normal for the total number of comments displayed on Instagram to differ from the number of entries included in the giveaway. This may happen because of duplicate comments, missing mentions, or entries that do not contain the required word.


Before starting the giveaway, wait for the comment collection process to finish and review the list of valid participants.

7. Pick the Winner and Share the Result

Once the valid comments from all posts have been combined, you can randomly select the winners and alternate winners.


When the giveaway ends, do not announce the result only through a private message to the winner. Share the giveaway result video, validity certificate, or public results page with your followers.


This allows participants to see which posts were included and how the winner was selected.

What Happens If Someone Comments on Multiple Posts?

This depends on the entry rules you set for your campaign.


If every valid comment counts as a separate entry, comments made by the same participant on different posts may give them more than one chance to win.


👉🏻 If you want everyone to have the same chance, you can use the “Count Each User Once” option.


In this case, even if someone comments multiple times on the same post or across different posts, they will be counted as one participant.


💡 Whichever method you choose, clearly explain it in the giveaway caption before the campaign begins.

Can You Combine Posts from Different Instagram Accounts?

Yes. Simpliers allows you to combine posts from different public Instagram accounts into one giveaway.


For example, if a brand and three content creators organize a campaign together, comments from four different accounts can be collected in one participant pool.


This allows you to select one winner for the entire campaign without running a separate giveaway for each account.


For this type of collaboration, all accounts should communicate the same prize, entry rules, closing date, and method for announcing the result.

Common Mistakes in Multi-Post Giveaways

Avoid these mistakes when running a giveaway across multiple Instagram posts:

  • Failing to clearly identify which posts are included in the campaign;
  • Using conflicting entry rules across different posts;
  • Not explaining whether multiple comments provide additional entries;
  • Starting the giveaway before all comments have been collected;
  • Failing to select alternate winners;
  • Announcing the result only through a private message;
  • Adding a new rule after the campaign has started.

✅ Clear rules and a verifiable result help increase trust in your campaign.

Frequently Asked Questions

Can Reels and Regular Posts Be Combined in the Same Giveaway?

Yes. You can add public Reels, photos, videos, and carousel posts to the same giveaway.

Do I Need to Add Every Image in a Carousel Separately?

No. A carousel is one Instagram post with a single link. You only need to add the post link once.

Can the Posts Belong to Different Accounts?

Yes. As long as the posts are public and their comments are accessible, posts from different Instagram accounts can be combined in one giveaway.

How Are Comments from the Same Person Across Different Posts Counted?

If you select the “Count Each User Once” rule, the person will be counted as one participant. If every valid comment counts as a separate entry, their valid comments on different posts may provide additional chances to win.


👉🏻 With the Simpliers multi-post giveaway tool, you can add your campaign posts, combine the comments into one participant pool, and select winners according to your chosen rules.


👉🏻 Watch an example video showing how to use the multi-post giveaway tool.

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