Social Media Giveaway Trends
Simpliers has led this industry since 2019. This page shows every platform's giveaway trend combined; to see a single platform, open one of the pages below.
Last updated August 28, 2026 · 231 countries · Refreshed every week
The number of giveaways resulted with simpliers
The number of gift winners with simpliers
The number of entries gathered with simpliers
The number of answered messages
How does the giveaway trend change across the year?
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Giveaway trend across the year
Worldwide · All platforms
The busiest days worldwide
Every year, far more giveaways are run on the days below than on an ordinary day. These are also the most crowded days, so in the quieter stretches you compete with far fewer giveaways.
There is no standout day in this date range.
When are giveaways run on each platform?
Each platform has its own busy season. The cards below show that difference, and tapping a card opens that platform's own trend page.
How many entries does a giveaway get?
The chart below shows how many entries a giveaway gets, so you can see what to expect from your own.
According to Simpliers data, 48.8% of the giveaways run in 2025 got more than 1,000 entries.
* The numbers in this section come from real giveaways run in 2025 that drew a winner.
How much do followers decide the number of entries?
The chart below plots each giveaway by the account's follower count and the entries it got. Darker areas show where giveaways gather, and the orange line shows how many entries the middle giveaway gets as followers grow.
Entries do grow with followers, but the spread matters far more than the trend. The top quarter of accounts with 1K-5K followers gets 2,014 entries, while the bottom quarter of the 100K-500K band stays at 663 entries.
Accounts with <1K followers get 104.3 entries per 100 followers, and in the 500K+ band that number is 0.6.
See the numbers as a table
| Followers | Middle giveaway | Half of giveaways land between | Entries per 100 followers | Share of giveaways |
|---|---|---|---|---|
| <1K followers | 469 | 171 - 1,072 | 104.3 | 17.0% |
| 1K-5K followers | 798 | 326 - 2,014 | 35.8 | 28.3% |
| 5K-25K followers | 1,152 | 433 - 3,006 | 10.6 | 28.3% |
| 25K-100K followers | 1,472 | 514 - 4,459 | 3.1 | 15.2% |
| 100K-500K followers | 2,085 | 663 - 6,170 | 1.1 | 9.0% |
| 500K+ followers | 4,986 | 1,600 - 22,619 | 0.6 | 2.3% |
* The numbers in this section come from real giveaways run in 2025 that drew a winner. The entry count counts comments and likes, so one person can produce several entries.
How many giveaways does an account run in a year?
The chart below groups accounts by how many giveaways they ran during the year. The green bar is the share of accounts in each group, and the orange bar is the share of giveaways that group ran.
According to Simpliers data, 28.5% of the accounts that ran a giveaway in 2025 ran at least one more in the same year. 72.4% of all giveaways came from those accounts.
Accounts that run 15+ giveaways a year make up just 2.3% of all accounts, but they ran 35.4% of the giveaways.
* The numbers in this section come from real giveaways run in 2025 that drew a winner.
Which day should you run your giveaway?
The chart below shows how many entries the middle giveaway gets on each day of the week.
According to Simpliers data, giveaways drawn on Monday get 17% more entries than those drawn on Saturday.
* The numbers in this section come from real giveaways run in 2025 that drew a winner.
Does the year look different from country to country?
The cards below show how giveaways are spread across the year in four countries, and the day that is busiest every year. When you tap a card, the chart above switches to that country.
Where do these Instagram giveaway statistics come from?
When someone runs a giveaway with Simpliers, its date, country and platform are recorded. Every number on this page adds up from those records.
- When the data starts
- Simpliers launched in March 2019. The numbers here cover every giveaway run since that day.
- Which date a giveaway counts on
- A giveaway counts on the day its result is drawn. Most campaigns start days or weeks earlier, so the busiest days are the days campaigns end.
- How the country is determined
- The country is where the person running the giveaway is located.
- What the score shows
- The score rates activity on a chart from 0 to 100. A score of 100 marks that chart's busiest moment, and every chart has its own 100.
- What the middle giveaway means
- Half of the giveaways came in below this number and half came in above it. A few huge giveaways would inflate an average, this number stays unaffected.
You can use this data
These charts and numbers are open to everyone. You can use them in an article, a deck or a report, citing Simpliers with the links below.
Ready-made citation
Source: Simpliers Giveaway Trends, https://simpliers.com/en/giveaway/trends
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Run your own giveaway with the Instagram comment picker
Now that you have seen the data, it is your turn. The pages below take you to the giveaway tool, or to the terms if you want to look something up.
Frequently asked questions
The questions people ask most about the trend data on this page are below.
What is this trend data based on?
It is based on every giveaway run with Simpliers since March 2019. The numbers on this page are calculated again every week.
My follower count is small, is a giveaway still worth it?
It is. Follower count sets the ceiling for entries but does not decide them on its own; in the chart above, the top quarter of small accounts sits above the bottom quarter of much larger ones. Your prize and your entry rules do at least as much work as your follower count.
How many entries does an Instagram giveaway get?
It changes from giveaway to giveaway. The entry distribution chart above shows how many giveaways fall into each entry range, so you can set your own expectation from there.
What is the best day to run a giveaway?
The difference between the days of the week is shown with current data in the chart above. Focusing on your prize and your entry rules works better than picking a day.
Which month is better for running a giveaway?
It changes from country to country, and you can see your own market in the chart above. Far more giveaways are run on the busy days, so in the quieter stretches you compete with far fewer of them.
A giveaway can touch more than one platform. This happens in about three giveaways per thousand, and those giveaways are counted on a single platform.
Giveaways whose country cannot be determined are included in the world total but cannot be picked on their own.
The follower and entry relationship covers giveaways run with a single account, and 92% of the data comes from Instagram. Areas with fewer than five giveaways are left out of the chart.
There is a 43 day gap in the early period of the data, and those days were filled in from the days around them.
This page shows what happened and when, not why. A special day name next to a busy day only says the dates match.
No account name, username or single giveaway is published on this page. Every number is calculated in aggregate.