Instagram Giveaway Trends
Simpliers has led this industry since 2019. This page shows how Instagram giveaways are spread across the year, and which days are busiest every year.
Instagram Giveaway ToolInstagram takes 88% of all giveaways.
- Instagram 88%
- Other platforms 12%
How does the Instagram giveaway trend change across the year?
Pick a country, a platform and the figure you want to see. The chart and the busiest days update to match your choice.
Time frame
Country
Data type
According to Simpliers data, most giveaways are run in December and the fewest in November.
How to read this
The score sets the busiest month in this selection to 100. Every other month shows how busy it is compared with that month. Each chart has its own 100, so scores from two charts are not compared.
November scores 60. That means about 60% as many giveaways are run in November as in December.
The busiest days worldwide
Every year, far more giveaways are run on the days below than on an ordinary day. These are also the most crowded days, so in the quieter stretches you compete with far fewer giveaways.
- 1
February 14
Valentine's Day
2.6x - 2
March 8
International Women's Day
2.3x - 3
June 12
2.1x - 4
May 10
1.9x - 5
November 1
Halloween (1 days later) start of the month
1.8x - 6
July 20
1.8x - 7
December 31
New Year (1 days earlier) end of the month
1.7x - 8
October 1
start of the month
1.7x
How many entries does a giveaway get?
The chart below shows how many entries a giveaway gets, so you can see what to expect from your own.
According to Simpliers data, 48.8% of the giveaways run in 2025 got more than 1,000 entries.
* The numbers in this section come from real giveaways run in 2025 that drew a winner. These numbers cover all platforms, not only this one.
How much do followers decide the number of entries?
The first chart below places giveaways by follower count and entries, and the darker boxes show where giveaways gather. In the second chart, the dot marks the middle giveaway in each follower group and the bar shows the range where half of the giveaways fall.
Entries grow with followers, but followers alone do not decide them: the best quarter of accounts with 1K-5K followers gets more entries than the weakest quarter of accounts with 100K-500K followers.
- Where giveaways gather
- Middle giveaway
- Follower group boundary
Each box is a follower and entry range. The darker the box, the more giveaways fall in that range.
See the numbers as a table
| Followers | Middle giveaway | Half of giveaways land between | Entries per 100 followers | Share of giveaways |
|---|---|---|---|---|
| <1K followers | 469 | 171 - 1,072 | 104.3 | 17.0% |
| 1K-5K followers | 798 | 326 - 2,014 | 35.8 | 28.3% |
| 5K-25K followers | 1,152 | 433 - 3,006 | 10.6 | 28.3% |
| 25K-100K followers | 1,472 | 514 - 4,459 | 3.1 | 15.2% |
| 100K-500K followers | 2,085 | 663 - 6,170 | 1.1 | 9.0% |
| 500K+ followers | 4,986 | 1,600 - 22,619 | 0.6 | 2.3% |
* The numbers in this section come from real giveaways run in 2025 that drew a winner. The entry count counts comments and likes, so one person can produce several entries.
How many giveaways does an account run in a year?
The chart below groups accounts by how many giveaways they ran during the year. The green bar is the share of accounts in each group, and the orange bar is the share of giveaways that group ran.
According to Simpliers data, 28.5% of the accounts that ran a giveaway in 2025 ran at least one more in the same year. 72.4% of all giveaways came from those accounts.
Accounts that run 15+ giveaways a year make up just 2.3% of all accounts, but they ran 35.4% of the giveaways.
* The numbers in this section come from real giveaways run in 2025 that drew a winner. These numbers cover all platforms, not only this one.
Which day should you run your giveaway?
The chart below shows how many entries the middle giveaway gets on each day of the week.
According to Simpliers data, giveaways drawn on Monday get 17% more entries than those drawn on Saturday.
* The numbers in this section come from real giveaways run in 2025 that drew a winner. These numbers cover all platforms, not only this one.
How are Instagram giveaways spread across countries?
The cards below show how giveaways are spread across the year in four countries, and the day that is busiest every year. When you tap a card, the chart above switches to that country.
Where do these Instagram giveaway statistics come from?
When someone runs a giveaway with Simpliers, its date, country and platform are recorded. Every number on this page adds up from those records.
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Real giveaways
Only giveaways with a drawn winner count, test draws do not.
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No account names
No account or single giveaway is published, figures are aggregated.
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From 2019 to today
Data has been kept since March 2019 and is refreshed every week.
Simpliers launched in March 2019. The numbers here cover the real giveaways with a drawn winner since that day, and test draws are not counted.
Since when is the data collected?
Simpliers launched in March 2019. The numbers here cover the real giveaways with a drawn winner since that day, and test draws are not counted.
You can use this data
These charts and numbers are open to everyone. You can use them in an article, a deck or a report, citing Simpliers with the links below.
Ready-made citation
Source: Simpliers Instagram Giveaway Trends (2026), https://simpliers.com/en/giveaway/trends/instagram
Link to this view
The country, platform and figure you pick are written into the address bar, so the link opens exactly the chart you are looking at.
Trends on the other platforms
Each platform has its own trend page. The numbers cannot be compared across platforms, because each page's 100 belongs to that page alone.
Frequently asked questions
The questions people ask most about the trend data on this page are below.
What is this trend data based on?
It is based on every giveaway run with Simpliers since March 2019. The numbers on this page are calculated again every week.
My follower count is small, is a giveaway still worth it?
It is. Follower count sets the ceiling for entries but does not decide them on its own; in the chart above, the top quarter of small accounts sits above the bottom quarter of much larger ones. Your prize and your entry rules do at least as much work as your follower count.
How many entries does an Instagram giveaway get?
It changes from giveaway to giveaway. The entry distribution chart above shows how many giveaways fall into each entry range, so you can set your own expectation from there.
What is the best day to run a giveaway?
The difference between the days of the week is shown with current data in the chart above. Focusing on your prize and your entry rules works better than picking a day.
Which month is better for running a giveaway?
It changes from country to country, and you can see your own market in the chart above. Far more giveaways are run on the busy days, so in the quieter stretches you compete with far fewer of them.