A post getting a lot of views on Instagram doesn't automatically mean people will engage with it. A Reel can reach thousands of people and still end up with only a handful of comments.
So how do you actually get more comments on Instagram?
To earn comments, you have to give people a reason to join the conversation not just watch it go by. The right questions, easy-to-answer content, strong CTAs and engagement-driven campaigns all help.
Ways to Get More Comments on Instagram
1. Ask Questions That Are Easy to Answer
Generic prompts like "Let us know what you think!" don't tell anyone what to actually write. Clear questions with easy answers work far better.
For example:
- a coffee brand could ask: "Iced or hot?"
- a fashion brand: "Sneakers or boots with this outfit?"
- and a travel account: "One week, one city: Rome or Paris?"
👉🏻 When someone doesn't have to think about what to type, commenting becomes effortless.
2. Make People Pick a Side
"This or that" posts look simple, but they're one of the easiest formats for getting people to share an opinion. And they work in feed posts and Reels, not just Stories. For example:
- Minimal or bold?
- Sweet or savory?
- Working from home or the office?
- Summer or winter?
- Design 1 or design 2?
👉🏻 What matters here is choosing options your audience genuinely has an opinion about.
3. Create Posts People Can Answer With Their Own Stories
People don't only comment to answer questions they comment to share their own experiences. Topics your followers can see themselves in tend to pull in far more comments.
For example: "Describe your job as a social media manager in one sentence." or "What's the funniest mistake you made on your first day at work?"
These prompts get people not only to reply, but to read other comments and respond to them too.
4. End Your Caption With a Clear CTA
Spelling out exactly what you want from your audience at the end of a post makes a comment much more likely.
But repeating the same line "What do you think? Let me know below!" on every single post starts to feel automatic. CTAs written for that specific post always land better. For example:
- "Which one would you go for? Drop a 1 or a 2 below."
- "What would you add to this list?"
- "What's the most common mistake in your industry?"
💡 The more specific the CTA, the easier it is for someone to answer.
5. Open Up Topics Worth Debating
Not every post has to deliver something everyone agrees on. Topics where your audience might genuinely differ are great material for comment-driven content. For example, a social media account could post:
"Should brands post on Instagram every single day?" — a question that naturally brings out different opinions.
👉🏻 The goal isn't to manufacture arguments, but to make room for topics people actually have views on.
6. Put the Question Inside the Reel Itself
Your call for comments doesn't have to live at the end of the caption. You can ask the question inside the Reel too.
A short end card with something like "Which one do you think is better?" or "Do you agree?" does the job.
💡 Instagram's Reels Insights let you track watch time, and Meta specifically points out that a strong opening helps keep viewers watching.
So it makes more sense to first build content that holds attention, then ask for the comment.
7. Let Your Followers Shape Your Content
Instead of treating followers as people who only consume your content, bring them into the process of making it. For example:
- "What should the next Reel be about?"
- "Which color would you want to see in our next product?"
- "What should we cover in part two of this series?"
These questions generate comments and hand you content ideas straight from your audience.
👉🏻 Instagram's Best Practices section for professional accounts also offers account-specific tips on engagement and building a relationship with your community.
8. Adapt Trending Topics to Your Own Industry
You don't have to jump on every trend. But when something in the news connects naturally to your brand or industry, it's much easier for people to weigh in. For example, a fashion or interiors brand could post about a newly announced color trend and ask:
"Do you think this color will really be the color of the year?"
👉🏻 The point isn't to join the conversation just for visibility, but to find an angle your audience actually wants to talk about.
9. Drive Comments With Giveaways
Comment-to-enter Instagram giveaways are one of the fastest ways to build real activity under a post. You can ask entrants to:
- Tag a friend,
- Answer a question,
- Name their favorite product,
- Pick one of two options.
That said, a giveaway is far more valuable when it's designed to bring in people who'd genuinely be interested in your brand not just to push the comment count up.
Choosing a prize that fits your audience and keeping entry conditions simple matters a lot here.
👉🏻 If you're planning an Instagram giveaway, you can check seasonal peaks on Simpliers Giveaway Trends.
10. Reply to the Comments You Get
Getting a comment is only the start of the conversation. When followers ask a question or share an opinion under your post, replying is what keeps it going. For example, when someone says:
"I'd definitely go with the second one." instead of dropping an emoji, you could ask: "What made you pick the second one?"
👉🏻 That's how a single comment turns into an actual conversation.
Should You Ask for Comments on Every Post?
No. Asking for comments at the end of every single post gradually wears out your CTAs.
Some content is made to be shared, some to be saved, some to explain a product, and some to collect comments.
Instagram's own guidance for professional accounts also frames content strategy around several areas creation, engagement and reach rather than a single metric.
So in a solid content plan, it's better to decide what each post is for upfront than to expect the same result from all of them.
In Short: How Do You Get More Comments on Instagram?
To get more comments on Instagram, you need to give people a clear, easy reason to comment. Here's how:
- Ask questions that are easy to answer.
- Make people choose between two options.
- Create posts where followers can share their own experiences.
- Write CTAs made for that specific post.
- Cover topics people might disagree on.
- Put the call for comments inside your Reels.
- Bring followers into your content process.
- Adapt trending topics to your industry.
- Plan seasonal giveaways and campaigns.
- Keep the conversation alive by replying to comments.
💡 Most importantly: instead of chasing "more comments," build content people actually want to talk to your brand about. A sustainable conversation with your audience is worth far more than a high comment count.
✅ Don’t forget to follow Simpliers for social media tips, the latest trends, and giveaway ideas!
