You do not have to run your Instagram giveaway using only photo or carousel posts. You can also include comments from an Instagram Reel and randomly select a winner from the valid entries.
There is no need to copy comments manually or transfer participant names to a separate list.
Simply add the Reel link to the Simpliers Instagram giveaway tool to collect comments, identify valid entries, and complete your giveaway.
Can You Run a Giveaway on Instagram Reels?
Yes, you can run a giveaway on Instagram Reels. Simpliers collects comments from a public Reel, applies your entry rules, and lets you randomly select a winner from the valid comments.
To run a giveaway using Instagram Reels comments:
- The Reel must be published on a public Instagram account;
- The video must not be deleted or archived;
- Comments must be enabled;
- The entry period and rules must be included in the caption.
Comments from Reels published by private accounts or videos that are no longer available cannot be added to the giveaway tool.
What Is an Instagram Reels Giveaway?
An Instagram Reels giveaway is a campaign where users enter by commenting on a Reel. Entry requirements may include tagging friends, writing a specific word, word answering a question, or following selected accounts.
When the campaign ends, the comments on the Reel are collected, and one or more winners are selected from the entries that meet the rules.
The Reels format allows you to show the prize in the video and briefly explain how the giveaway works. However, it is important to include the entry requirements in the caption as well as in the video.
This makes it easier for people watching without sound or checking the rules again to find all the necessary information.
How Do You Run a Giveaway Using Instagram Reels Comments?
Follow the steps below to run a giveaway using comments from an Instagram Reel with Simpliers.
1. Prepare the Reel and Entry Rules
Clearly show the prize and the main call to enter in the video. Add the detailed rules to the Reel caption.
The caption should include:
- The giveaway prizce;
- The start and end dates;
- The number of winners;
- What users must do to enter;
- Whether each comment counts as a separate entry;
- How and when the winner will be announced.
2. Copy the Reel Link
When the entry period ends, open the Instagram Reel used for the giveaway. Go to the sharing options and select “Copy link.”
Make sure you copy the direct link to the Reel, not the profile URL or username.
3. Add the Link to Simpliers
Open the Simpliers Instagram giveaway tool and paste the Reel link into the relevant field.
Once the link has been validated, check that the correct Reel appears on the screen.
Then click the “RULES” button in the lower-right corner to configure the giveaway requirements.
4. Configure the Giveaway Rules
The rules selected in Simpliers should match the requirements previously announced in the Reel caption.
You can configure:
- The number of winners and alternate winners;
- The minimum number of mentions required per comment;
- A required word, phrase, or hashtag;
- Whether each user should be counted only once;
- Whether identical comments should be counted only once;
- The maximum number of valid entries per user.
Do not add a new requirement during the giveaway if it was not previously communicated to participants.
👉🏻 Changing the conditions after the campaign has started can harm your credibility and lead to negative reactions from followers.
5. Wait for the Reel Comments to Be Collected
After you configure the rules, Simpliers will begin collecting comments from the Reel.
The loading time may vary depending on the total number of comments. Do not close the page or start the giveaway while the comments are still loading.
Once the process is complete, check the number of valid entries found.
It is normal for the total number of comments displayed on Instagram to differ from the number of valid giveaway entries. This can happen when:
- The same person comments multiple times;
- The same comment is repeated;
- The minimum number of mentions is not met;
- The required word or hashtag is missing;
- The same account is tagged multiple times in one comment.
A lower number of valid entries does not necessarily mean that some comments were not collected.
6. Set the Countdown and Select the Winner
Before starting the giveaway, review the list of valid participants. Make sure the selected filters match the rules published in the Reel caption.
You can then set the countdown duration and start the giveaway. Simpliers shuffles the valid entries and randomly selects the winners.
It is also a good idea to select alternate winners in case the main winner does not meet the requirements or respond within the specified period.
7. Share the Giveaway Result with Your Followers
When the giveaway ends, do not announce the result only through a private message to the winner.
Other participants should also be able to confirm that the campaign has ended and see how the winner was selected.
You can share the result by:
- Publishing the giveaway video in Instagram Stories;
- Sharing the giveaway certificate;
- Updating the Reel caption with the winner’s name;
- Pinning a comment that announces the result;
- Sharing the public results page.
✅ A transparent and verifiable result helps your followers trust your future giveaways.
Is There a Difference Between a Reels Giveaway and a Regular Post Giveaway?
There is no significant difference in the winner selection process. You add the link to a photo, video, carousel, or Reel to Simpliers; the comments are collected, the rules are applied, and the winner is selected.
The main difference is the content format. Reels allow you to present the prize in a video and announce the giveaway in a more dynamic way.
A regular feed post, on the other hand, may be better for presenting the campaign rules and details in a single image or carousel.
Whichever format you choose, the main factors behind a successful giveaway are a relevant prize, clear entry rules, and a transparently shared result.
Can You Combine Multiple Reels in One Giveaway?
Yes. If you announced the same campaign through multiple Reels or posts, you can combine the comments from all of them into a single giveaway.
With the Simpliers multi-post giveaway tool, you can combine comments from different Reels, photos, and carousel posts into one participant pool.
👉🏻 To learn how, read our guide: How to Run a Giveaway Across Multiple Instagram Posts.
Frequently Asked Questions
Can You Run a Giveaway Using Comments from an Older Reel?
Yes. As long as the Reel remains public, available, and open for comments, you can run a giveaway using comments from an older Reel.
Are Reactions to a Reel Shared in Stories Included in the Giveaway?
Sharing a Reel in Stories does not automatically turn Story replies into comments on the Reel. Ask participants to comment directly on the original Reel.
Can You Run a Giveaway Using a Reel from a Private Account?
No. Both the Instagram account and the Reel must be public for the giveaway tool to collect the comments.
Can You Use a Reel and a Regular Post in the Same Giveaway?
Yes. The multi-post feature allows you to combine comments from an Instagram Reel and a regular feed post into one giveaway.
Pick a Winner from Your Instagram Reels Comments with Simpliers
You do not need to create a manual list of comments to run a Reels giveaway. Add the Reel link to Simpliers, apply your entry rules, and randomly select the winners and alternate winners.
👉🏻 Add your Instagram Reel link to Simpliers, collect the comments, and complete your giveaway with a transparent result.
