How to Message Non-Winners in an Instagram Giveaway?

What Is Messaging Non-Winners For?

The winners of your giveaway are announced, and the rest of the participants often leave the giveaway without hearing about the result. People who follow your account only for the giveaway may unfollow once they realize they didn't win.

All of these people commented on your post, which means you can reach them. A short thank you message, a discount code or a message asking them to keep following you for your later giveaways leaves your participants with a positive impression of you.

How the giveaway is run is explained in the Giveaway from Instagram comments guide.

Who Gets the Message and How?

The message is prepared on the giveaway's result page. The message you write goes to every participant who commented on the giveaway, as an Instagram message sent as a private reply to their comment.

Participants who didn't win and backup winners get the message. A participant who commented more than once or on more than one post gets a single message. The same message is also sent to comments that come in later on the post.

How to Message Non-Winners Step by Step?

The message is prepared on the giveaway's result page, and sending is done through Simpliers CHAT.

1. Conclude the giveaway

   A button to message non-winners appears at the bottom of the result page. The button shows the number of people the message will go to.

   

2. Write the message

   You can write the message yourself or start from the ready-made messages. Insert username places each participant's username in the message.

   

3. Connect your Instagram account

   After logging in, you connect the Instagram account that owns the post. Private replies can only be sent from this account. Once the account is connected, you are automatically redirected to Simpliers CHAT.

   

4. Press the Reply to Comments button

   The message and buttons carry over to Simpliers CHAT. You check the giveaway's posts and press the Reply to Comments button.

   

Giveaway Thank You Message Examples

There are three ready-made messages on the result page: a thank you, a discount code and a follow invite. You can pick one and send it as it is or edit it to match your brand's voice.

• Say thanks: "Thanks for joining the giveaway 💛 See you in the next one!"
• Share a discount code: "You didn't win the giveaway, but we have a little surprise for you." The Use discount button below it takes the participant to your discount link.
• Invite to follow: "Thanks for joining the giveaway. Stay tuned so you don't miss our campaigns and surprises." The Go to profile button below it takes the participant to your Instagram profile.

All ready-made messages start with the participant's username. When the message is sent, each participant's own Instagram username is written in place of the ig.username field you see in the message. With the icon at the bottom right of the message box, you can add this field anywhere in the message.

What Are the Requirements for Messaging Non-Winners?

The message sent to non-winners is subject to Instagram's private reply rules.

• Sending account: To send the message, you need to connect the Instagram account the post was shared on.
• Last 7 days: Instagram does not allow private replies to older comments.

The same private reply infrastructure is also used to automatically reply to every comment on your posts. You can find the details on the Simpliers CHAT page.

Common Mistakes

Most messages that don't arrive are caused by timing and choosing the wrong account.

• Sending the message a week later: Private replies don't go to comments older than 7 days, so prepare the message on the day you conclude the giveaway.
• Connecting a different account: Private replies only go from the account that owns the post, so connect the account that shared the post.
• Sending a discount message without a button: Add your discount page to the button, and the participant goes straight from the message to shopping.